Eliminate those distressing gaps in income – stay in front of prospects and assure a steady income stream by using professionally written real estate letters.
Staying in touch is one of those tasks that is both important and urgent, but since it doesn’t demand your attention, it can be shoved to the back burner. This is especially true when you don’t know what to say each time you reach out.
The fact is, unless you keep prospecting during busy times, you could find yourself facing long stretches of “unemployment” with no transactions nearing the closing date.
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Have you heard that there’s a rule #1 in writing real estate prospecting letters? There is, and it is this: Never, ever, ever begin a prospecting letter with the words “I” or “We.” The same rule, by the way, holds true for any type of business correspondence. Why? Because using those words is a sure […]
This question comes to me with regularity, and while I’d love to answer with a hard and fast rule, there isn’t one. There’s one marketer who emails me at least once a day – sometimes 2 or 3 times. I think that’s too much! On the other hand, there’s at least one who writes daily and […]
The Holiday Listing Letters Are you fed up with experiencing a “slow market” in November and December? Does your real estate practice experience holiday doldrums because people put off listing? Does that translate into too few closings in January in February? Give your listing prospects 5 good reasons to list now. The holiday listing […]